Luxembourg-based Luxaviation-CMI Group has undertaken a partnership with Lang Lang, the virtuoso Chinese pianist. The operator is becoming increasingly active in the high growth markets of Asia Pacific and, in support of its mission to become the leading global provider of business aviation, Lang Lang will perform an annual recital for the group's clients across EMEA over a three year period. The first concert will take place in early 2016 in Paris.
Says CEO Patrick Hansen: "We are delighted about our partnership with Lang Lang who, beyond his outstanding abilities as a pianist, is a charitable and inspiring individual with many ideas about what can be achieved in society through an appreciation of music.
"He is renowned for performing with the same enthusiasm and perfection for audiences globally and this resonates strongly with our values of delivering high service levels to all clients.
"Lang Lang adds: "As a frequent international traveller, I fully understand the value of business aviation. The ability to take charge of one's own travel schedule is essential when you have to cover many destinations in a short period. Luxaviation has already exerted a significant influence on its industry, pioneering vital efficiencies and service consistency on a global basis. I am therefore delighted to partner with the group and look forward to creating some special moments to share with its international clientele."